Now accepting managing partners

We build water treatment
businesses. We need partners
to run them.

National Water Systems builds the entire operation — entity, CRM, leads, parts, training. You come in as managing partner with equity. Operational in 30 days.

Get Started

A $330 billion industry.
No one running it well.

85 million American homes have hard water. The industry is dominated by small, poorly run local operators. We're building a professionally managed national network.

The US water treatment market is massive and growing as water quality concerns increase nationwide. This isn’t a trend — it’s infrastructure.

Market Size

$330B

US Homes

85M+

Recurring Rev

78%

Days to Launch

30

Candidates request increased by 10%

How the partnership works.

Get Started
01

You apply. We evaluate.

We look for sales experience, a bias toward action, and the ability to lead a local team.

  • Territory & market assessment
  • Background & experience review
  • Partnership terms walkthrough
  • Mutual fit evaluation
  • Clear expectations on both sides
  • Decision within days, not months
02

We build your location.

We build everything in your market in 30 days. Entity, CRM, ads, supply chain, branding.

  • LLC formation & legal structure
  • CRM with AI-powered follow-ups
  • Custom website + local SEO
  • Facebook Ads + Google Local Services
  • Parts supply chain set up
  • Branded materials & uniforms
03

You operate. We grow together.

You run the day-to-day. We handle marketing, supply chain, and back office.

  • Performance-based compensation
  • Equity participation in the network
  • Ongoing coaching & support
  • Professional financial reporting
  • Network-wide growth strategy
  • Shared exit at liquidity event

What we bring to
the partnership

3

Exits in the home
service industry

40+

Years combined sales
& marketing experience

$100M+

Revenue generated
across portfolio

MARKETING

Full-stack lead generation

You focus on selling and operating. We handle the infrastructure, marketing, supply chain, and back office.

MARKETING

Full-stack lead generation

  • Facebook Ads + Google Local Services managed by our agency.
  • Pre-qualified leads delivered to your CRM daily.
  • Custom website + local SEO for your market.
Learn more

Why operators are
partnering with us.

Performance

$330B

The US water treatment market is massive and growing as water quality concerns increase nationwide.

Reach

85M

Over 85% of American households have hard water. Every single one is a potential customer for your location.

Retention

78%

Salt delivery, filter changes, annual maintenance. The majority of revenue is built-in and repeating.

Who you're partnering with.

A private equity team that builds real businesses and exits them. Not a coaching program. Not a franchise.

Mike Powell

Mike Powell

Founder & CEO

Cole Angelle

Cole Angelle

CRO

Ace Wu

Ace Wu

CMO

Pat Bennett

Pat Bennett

COO

Common
questions.

2-Minute Qualifier

Start your NWS partner application.

We are currently prioritizing applicants with at least $30K in liquid capital and the ability to support $5K per month in working capital during the first 90 days.

$30K minimum liquid capital$5K/month working capitalActive operator preferred
Not a franchiseManaging partner equityLaunch in 30 days